Detailed outline
 

Six months access to the Business of Writing Online Program costs only $275 (plus GST).

Want to start the program now? If you enrol online at our secure site, you will receive your login details immediately.

Purchasing the program is RISK FREE. We offer a MONEY BACK GUARANTEE! If you successfully complete the online program and feel you haven’t learned anything, we will REFUND your money.

Program content

It is an unfortunate fact that 75% of readers only scan documents; they don’t read them from beginning to end. Imagine the extent of miscommunication that fact leads to? Imagine the cost of mistakes? Our online program is designed with this statistic in mind.

We introduce writers to the techniques they need to use to ensure their documents are easy to scan and to read. Writers need to learn how to make sure that the reader gets the important message – even when the reader is only scanning!

These techniques fall into two main areas: big picture issues and the little things.

Big picture issues

When talking of the big picture, essentially we are talking about structure and substance issues, or structural clarity. Planning is the key to ensuring a well structured and easy to read message; it provides the ‘backbone’ of the big picture issues.

Little things

When talking of the little things, or style and presentation issues, essentially we are talking about editing for inconsistencies and mistakes in grammar, punctuation, case, tense, sentence construction, word choices, formatting and layout. These are issues that hinder stylistic clarity.

Even though in a business document little things are less important than big picture issues, they can become a big problem when there are so many of them, that they cloud over the document’s main purpose and message.

The Business of Writing Online Program begins with four courses that teach you how to plan and write well structured, audience-focused documents in less time than before. You learn about the Planning Model that shows you how to plan any document in less than 10 minutes. You also learn to write effective introductions and closings, and how to write with tone in mind. You are taught how to structure content to be logical and clear.

Finally, you are given access to a Resource Library that includes templates and example documents for numerous document types.

The four big picture courses

The next eight courses of the Business of Writing Online Program cover the little things. These relate to editing your documents to ensure a polished end product.

The eight little things courses

We have made sure that every aspect of writing is covered in our online program. And we have structured it in a way that makes it easy to use. Successfully complete the courses and we guarantee you will see a visible improvement in your writing.

Program structure

There are approximately 16 hours of study, you have a full sixth months to complete the program, and we will support you actively during your learning experience. We go to a lot of trouble to ensure you don’t feel socially isolated by regularly communicating with you via email.

The comprehensive program is made up of 12 online courses. Each course consists of a number of interactive lessons and an assessment. Some courses even contain useful and time-saving resources.

To ensure you never have to look at a blank page again, download a generic worksheet, template or example document from the Resource Library. Use these resources to help you produce a document faster than you ever have before.

The way that each course is structured into lessons makes scheduling time for learning easy. For some lessons, all you’ll need to set aside is five or 10 minutes, while for others you’ll need a little more time. Importantly, you don’t need huge chunks of time set aside to work through the program. And even if you do need to exit a lesson before you finish, the next time you access that lesson, you will automatically be taken back to where you left off.


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